Our team works closely to manage important issues and protect an organization’s reputation. We create messages based on research, with both internal and external communications efforts to inform and neutralize negative influencers.

Our clients work in highly technical areas and are not, by nature, communicators. We shape messages that help key audiences and influencers gain insights into complex topics, leading to better decision-making.

Everyone’s busy.  Everyone’s an expert.  Everyone knows what to say and do all the time.  NOT.  Our training efforts help healthcare professionals, scientists, and others understand the rules of the “spokesperson” game.

Communications-impact assessment with both internal and external audiences delivers a workable, realistic approach upon which communications strategies and tactics are based.  This is essential fact-finding and often reveals messaging nuances and audience concerns.

We use target audience communications outreach drawing on the proper blend of techniques and tactics.  None of these is unique.  Success is built on blending these efforts for each client’s needs.  Some standard approaches are based on videos, special landing pages, tool kits, email newsletters, electronic outreach and one-on-one dialogues. 

Strategic partnerships can be crucial—even the most unlikely partners can accomplish a common goal, using the same language and appropriate tactics to reach key audiences with essential messages.  You’re never in the morass of negativity alone.  We can help you find a compatible corporation or association with a common concern so you can speak with a much larger, more influential voice.

Turning around an aircraft carrier takes skill and time.  If a concept is embedded in an audience’s psyche, changing the mindset takes patience, and determination to be in communications mode for the long term in order to change opinions and let the real science shine.  When negatives abound, we shine in reversing thought leader opinions leading to success in the marketplace.